Purpose of Assignment
The purpose of this assignment is to continue to have students place themselves in the role of a marketing research and planning team leader while completing the last half of the team’s project that was started in Week 3. Students will be researching and making decisions on price setting, promotion strategies, environmental forces/scanning, and steps to bringing their company’s product from concept to commercialization.
Week 3 project was a baking service, through which people could order authentic, homemade baked goods. The thought behind it was for people who are tasked with baking cookies for a bake sale, or an event of a similar nature; if they don’t have time to bake it themselves, but they want to do something more special than store-bought items, they could essentially pay someone to do the baking for them. The added touch could be the ability to make it more personalized and tailored to the exact needs of the buyer.
Scenario: Using the same organization and product/service you used in the Week 3 learning team assignment and the same scenario, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company’s new and unique product/service.
The assignment is as follows:
- Analyze how your company will implement the New-Product Development Process (seven stages) to bring your product/service from concept to commercialization.
- Assignment must be 210 words
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