The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The purpose of this assignment is to answer that question and to identify the characteristics of an effective website design by comparing two websites within the same product category. First, pick one of the product categories listed below, and access the websites of two companies that sell the same type of product (go directly to each company’s website rather than visiting Amazon-type websites that sell everything):
· health/fitness clubs,
· cameras or other technology,
· cosmetics, or
· recreational/sports equipment.
After selecting two companies that offer the same type of product, write a four-page analysis that identifies the characteristics of an effective website design by comparing the two companies based on each of the following:
· What type of financial incentives are offered on each company’s website to encourage the consumer to purchase?
· Do they offer greater convenience and/or added value incentives?
· Compare the overall effectiveness with respect to influencing the target market to purchase.
· Compare how these characteristics might be different in reaching the business-to-business (B2B) vs. business-toconsumer (B2C) customer.
· What other characteristics contribute to the effectiveness of the website’s design?
If you find ineffective characteristics on the two companies’ websites, describe how those issues could be improved to be effective. Your response should be a minimum of four, double-spaced pages (not including the title page and references page). References should include the two websites, the textbook, and one additional, credible source. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.