First read these two articles:
Branding in the Age of Social Media
When Marketing is Strategy
Then answer the following question.
What role does marketing play in the overall strategic planning process? In your post, discuss a company that you think has mastered the marketing process and also mention a company that you think needs much improvement in marketing products or services. How do you think that social media has changed marketing concepts over the past five years for these companies?
Minimium of 350 words, APA format, Cite the 2 above references
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