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According to Consumer Behavior discuss Tweens (not Gen Z), Gen Y and Gen X.
This paper will include, but is not limited to, the following information:
- Overall description of the group: Demographics: inclusive years, education, income, marriage, etc.
- Attitudes of this group.
- Spending amount annually by cohort as a group; saving patterns of this age group, etc.
- Product development for this age cohort: what product(s) would you recommendbe created for this group
- Marketing (advertising and sales promotion) approaches to be used when targeting this customer- include media choices and an idea of the message you want to deliver
- Citations in-text need to be used when necessary (this is important!). (Consumer Behavior 7th edition by Babin and Harris
- References correctly presented
A quality paper would be approximately 4 page single-spaced or 7 pages double-spaced written almost entirely in your own words. Either APA or MLA format is acceptable. Citations are to be included in the paper and a complete reference list is to be at the end of the paper.
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