Option #2: Understanding Cultural Differences
In Chapter 12 of Integrated Advertising, Promotion, and Marketing Communications, Clow and Baack (2016) discuss the importance of cultural competency and sensitivity when dealing with consumers from other countries.
In Saudi Arabia and other Muslim countries, Clinique had to modify its sampling techniques because men sell cosmetics instead of women. At the same time, Muslim laws prohibit a man from touching a woman if she is not a relative. Female customers must either apply the cosmetics themselves or bring their husbands to the store with them. Asking a female customer “What color are your eyes?” constitutes a grave offense in Saudi Arabia because the eyes are believed to be the gateway to the soul. Asking her about skin tone does not make sense because women keep their faces covered. Sampling is a challenge for Clinique in Saudi Arabia.
Search the Internet for two multinational companies that have modified their promotion campaign to market to the appropriate audience in a foreign market.
In a 3- to 4-page paper, discuss the mistakes and strategies that companies made to ensure acceptance. What promotion or changes should have been made? Include information about advantage and disadvantages of using trade promotions both instances.
Your paper should adhere to these standards:
- Be 3-4 pages in length, not including the title or reference pages
- Integrate concepts, terms, and theories from the readings and module content
- Include at least three academic references to support your work, including one peer-reviewed article preferably from the CSU-Global library
- Follow the CSU-Global Guide to Writing and APA Requirements
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.