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INTERNATIONAL MARKETING (BUS 434)
ASSIGNMENT – 1
a. Report – 10 marks
b. Presentation – 10 marks (Maximum number of slides 1)
Topic : Water from Iceland
Criteria for analyzing the case study:
a. Abstract: It is the summary of the case
b. Introduction: Background of the case
c. Hypothesis/questions discussed
d. Analysis: Explanation of content and conclusion of the case
e. Conclusion: Findings and lessons learned from the case
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